How Smart Realtors® Sell Your Home

Photo by Khürt Williams on Unsplash

Your Realtor® is handling the sale of what is most likely your biggest asset. Therefore, it is important to know how they are going to not only sell your home, but do it quickly and for the price you are looking.
Not everyone who gets their real estate license becomes a Realtor®, and many in the business are clamoring for higher standards across the board. So how do you know if your Realtor® is doing the best job they can for you? Here is a list of things to look for.

1. MARKETING YOUR HOUSE

It might be a right pain the neck when your Realtor® comes to your house and takes a million pictures, but trust me it’s worth it. You most likely won’t sell your home to someone who just happened to be passing by, in fact there is a very slim chance of that happening. In order to get your home out to buyers, they should be marketing it heavily online, and you want good, professional pictures to go along with those ads. It takes more than just posting it to the MLS and waiting for someone to stumble upon it there. Your Realtor® should be knowledgeable about the best avenues for marketing homes, and may even contract with a marketing consultant to do the job. It’s this level of professionalism that you should be looking for.

2. VETTING BUYERS

Just about anybody can get “pre-qualified” online for a mortgage, but that is just a selling tactic for massive lenders. Your Realtor® should be checking with the buyer directly, or with their agent, for a legitimate pre-approval letter from a lender. A pre-approval letter means that their income, credit and employment status have all been checked, and the buyer is truly qualified to buy your home.
One of the reasons the pre-approval letter is so important, is that you won’t waste your time with an unqualified buyer. That means that you won’t miss out on any offers from qualified buyers.

3. INFORMED PRICING

You want a Realtor® who is savvy about the market especially with regard to your neighborhood. They should be adept at making market comparisons and coming up with a fair price for your home that ensures a speedy sale, without leaving money on the table.

4. BEING RESPONSIVE

If your agent is not responding quickly to you, it is likely that they are not responding quickly to offers and inquiries being made on your house. You want someone who is responsive to you, potential buyers, other agents, and communicates in a clear and professional manner.

5. NEGOTIATES WELL

Your agent should be able to negotiate the best terms of the sale for you. This is their secret superpower, and one that is often missed by those who choose to go down the ”for sale by owner” path. They have the experience and know what to ask for, and will fight for what is best for you, their client. A good real estate agent will know the value behind the different points of negotiation and make the best deal for you.

6. REPRESENTS THE SELLER THROUGHOUT THE PROCESS

By attending the home appraisal, the home inspection, and taking care of any loose ends before the closing is the mark of a good real estate agent.

At the appraisal, your agent should be there to answer any questions the appraiser may have. Your agent should have an idea of what will have a significant bearing on your home’s appraised value, and should be the one making sure nothing that will affect the appraisal is missed.

You’ll want to have your real estate agent at the home inspection to represent you, the seller. If concessions or repairs are requested by the buyer, your real estate agent should be able to protect you from unreasonable requests. This is another instance where buyers may try to negotiate better terms for themselves, and you’ll want your agent to be able to represent your best interests in the moment.

As the closing draws near, your real estate agent should take care of the big and small items that need to be done like final meter readings, etc.

There is a lot to know and many things to remember to do when you are selling a home, it is wise to have a professional to guide you through.

 

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